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International Journal of Cultural Studies
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The Cultural Logic of Media Convergence

Henry Jenkins

Massachusetts Institute of Technology, USA

Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.

Key Words: collective intelligence • creative industries

International Journal of Cultural Studies, Vol. 7, No. 1, 33-43 (2004)
DOI: 10.1177/1367877904040603
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