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Understanding Representation Jen Webb

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International Journal of Cultural Studies
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Thinking through the diaspora

Call centers, India, and a new politics of hybridity

Raka Shome

Arizona State University, USA

This article re-examines some current theoretical trends through which concepts such as diaspora and hybridity have been theorized in cultural studies in the western academy. It argues that these concepts are being rearticulated in new ways in neoliberal globalization, which has implications for rethinking the politics of race and colonialism. Through an analysis of call centers in India, this article theorizes how the cultural politics of Indian call centers, and global flows of information technology, manifest new and emerging frameworks of hybridity and diaspora. Such frameworks point to new relations of race, belonging, and colonialism and unsettle many of the prevailing assumptions through which diaspora and hybridity have been typically understood.

Key Words: call centres • diaspora • globalization • hybridity • information technology • modernity • race

International Journal of Cultural Studies, Vol. 9, No. 1, 105-124 (2006)
DOI: 10.1177/1367877906061167
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