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International Journal of Cultural Studies, Vol. 7, No. 1, 33-43 (2004)
DOI: 10.1177/1367877904040603
© 2004 SAGE Publications

The Cultural Logic of Media Convergence

Henry Jenkins

Massachusetts Institute of Technology, USA

Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.

Key Words: collective intelligence • creative industries


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