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Understanding Representation Jen Webb

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International Journal of Cultural Studies
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Selling Alberta at the Mall

The representation of a Canadian province at the 2006 Smithsonian Folklife Festival

Jennifer L. Gauthier

Randolph College, Virginia, USA, jgauthier{at}randolphcollege.edu

This article examines the representation of the Canadian province of Alberta at the 2006 Smithsonian Folklife Festival. Through a close analysis of the site layout of the festival, the author points to a conflict between the anthropological goals of the Smithsonian Institution and the political/industrial goals of the province. The article draws upon scholarship from the fields of anthropology, museum studies and cultural studies, using Gramsci’s notion of folklore and a comparison between the Folklife Festival and World’s Fairs.

Key Words: anthropology • expositions • folklore • identity • visual culture

International Journal of Cultural Studies, Vol. 12, No. 6, 639-659 (2009)
DOI: 10.1177/1367877909342498
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